High-quality photos can be a game-changer if you’re launching a new e-commerce store, adding new product images to your product listing, or planning a bold marketing campaign.
But the question is: how much does product photography cost? There are no fixed pricing rules because it depends on the project complexity, photography style, photographer skills, and so on. That’s why many businesses and sellers are puzzled and unsure of how much they pay.
But when you clearly understand what goes into product photoshoot pricing, it’s easier to research and compare multiple agencies or photographers. Considering those factors, we’ve highlighted everything you need to know about product photography pricing.
Let’s dive in!
Project complexity
The more intricate the requirements, the higher the cost of the project.
What It Includes:
- Number of products: Large or bulk numbers of products often require more time, setups, organization, and resources.
- Product size & type: Small items like jewelry require professional skills and advanced equipment to showcase every detail (styles, stones, etc..). On the contrary, larger items like furniture or bulky vehicles may require extra resources that lead to extra charges.
- Special techniques: 360° photography, stop-motion animation, or macro photography requires more advanced expertise and gear.
Cost Impact:
- Simple projects: $10–$45 or more per image (e.g., basic product shots on white backgrounds, earrings shots, or others).
- Complex projects: $200–$1,000+ per image (e.g., stylized, detailed, or custom setups).
Photography Style
The style of photography, like more intricate styles or high–demand e-commerce store hero images, generally costs higher prices.
What It Includes:
- E-commerce product photography: These images are designed for online shopping. For example, product infographics, 360-degree photography, hero images, et