When you have decided to take flat lay photography of your clothing items then you must need to learn about flat lay clothing photography tips. Do you have any ideas about what flat lay photography is? If not then this article is for you. So, keep reading the article. Flat lay photography is the best way to present your products to your audiences. Flat lay photography is more suitable for clothing and fashion-related items. For e-commerce business owner photography like flat lay plays a vital role to improve their sales. However, let’s learn what flat lay photography is and flat lay clothing photography tips from below.
What Is Flat Lay Clothing Photography?
Flat lay clothing photography means lay down clothing products on a flat surface like table or floor then taking pictures of them from above. This is also called bird’s eye view. In e-commerce industries flat lay photos are highly demanded. You will find no angles on flat lay photos. Because in this kind of photography the surface and lens are parallel from a fixed distance apart. Small online business owners prefer flat lay photography for advertising on social media. This type of shoot can be taken by using smartphones. So, this is one of the most cost-effective photography.
What Do I Need For Flat Lay Clothing Photography?
For getting a better result of flat lay clothing photography you must need to prepare all the important equipment first. Here is the list of equipment that you will need to do flat lay photography.
1. White Table/Floor:
A clean white table or floor is needed for doing flat lay. This is the most budget-friendly backdrop option. You can choose colored paper as a backdrop for stylish shoots.
2. Tripod To Hold The Camera:
A tripod will keep your camera stable. So it is needed for high quality images. Try to have the best quality tripod so that it can make sure that your camera isn’t shaking and it is focused on the subject.
3. High-Quality Camera:
High quality cameras will be able to provide the best quality photos. So, it is an important equipment for flat lay photography. Also, if you are a newbie business owner then you can use your smartphone’s camera. But if you need a professional looking image then a high quality camera is a must.
4. Proper Lighting:
Flat lay clothing photography lighting can make your image more stylish. You will need these three lights for professional photography.
- Key light: It is a primary light source. It should be positioned in front of the subject directly.
- Fill light: It is a secondary light source. It will fill the shadows of key light.
- Backlight: It is also known as rim light. It will highlight it’s outline and positioned behind the subject separating it from the background.
5. Double Sided Tape:
If you want to fasten the clothing article to the platform for it to be still you will need a double sided tape. Though it seems unnecessary, it can be a lifesaver when needed.
6. Extra Lens:
For shooting flat lay you must need to have multiple lenses with different variations available to have multiple options. It is not mandatory to buy a whole arsenal of lenses for high quality images but it will better if you have two important lens one is prime and another is macro.
10 Best Tips For Flat Lay Clothing Photography
Here are some important tips for you which can help you to do flat lay clothing photography:
1. Preparing Things You Will Need:
Flat lay clothing photography setup is the most important thing. Get the clothing items and accessories ready that you want to photograph. Ensure that they have no wrinkles. They must be neat and cleaned, and also well-maintained to take photos. Gather complementary items like jewelry, shoes, flowers, hats, and sunglasses to add visual interest.
2. Choose a Suitable Background:
A suitable background will make your product focused on photos. A simple background helps customers to directly focus on your product. Colorful backgrounds can create distractions for customers with products. For flat lay photography background surfaces choose a plain white background. But you can use a table or a neutral surface like a wood floor. You can make your background colorful with the help of color paper. Tap some matte wrapping paper on a surface.
3. Stage Your Flat Lay Photo:
4. Avoid Over-Styling:
Remember to avoid over-styling. For clothing photography, it’s necessary to arrange the clothes in a stylish way for an aesthetically pleasing composition but don’t overstyle them. Excessive folding, tucking, or arranging can make the clothes look unnatural so avoid them. Present the clothes as a realistic one. It will help customers to choose the right one.
5. Leave space for text and graphics:
When you capture clothing photography, leave some space for adding text or graphics in post-production. You can add your brand name and logo in this space if you are creating an ad. Also, it will help you to stick a quote in this which will make your clothing photography more inspirational.
6. Think About Symmetry:
Always try to pay extra attention to the positioning of all of the symmetrically-designed objects for flat lay photography. Ensure the distance from the rightest line of the photographed garment is exactly the same as the opposite distance on the left by using a ruler. Symmetry can reduce post-production time. Also, it can provide the overall feeling of harmony and balance.
7. Approach The Shadow-y Matters:
On global marketplace ecommerce photography standards for flat lay are rather strict. In technical specification there can be a different shadow requirement if you are shooting for a personal website. You can shoot against the paper background for ensuring drop shadow. For doing flat lay clothing photography, you can end up with an image that is itself flat and has no depth and dimension to it to completely shed the shadow. If you feel that the lighting are producing too sharp of a contrast on the image you can soften the shadow. For creating the right degree of shadow try to keep the main source of the light at a slight angle to the item and away from the camera.
8. Add Complexity with Layers:
For background try to use multiple layers like different colors and props. This will give more visual appeal to your flat lay photos. If you want to make your background look infinite, make an illusionary layer by making the camera’s depth of field shallow. This idea is more helpful for taking photos of baby clothes and long-sleeved dresses.
9. Closeups for Details:
Close-ups of your products will help customers to know about the product better. So, take close-ups along with full-body photos. For highlighting specific details or features of your product it is important to take close-up shots. To let the customers know about the texture, stitching, patterns, and other intricate elements of the clothing or accessories you’re showcasing in detail you will need to do close-up shots.
10. Editing in Post-Production:
After all the process when it’s complete to take photos now you have to give your photos a final touch in post production. You can do color correction, retouching, and fixing details in post production. In any photography editing is one of the most important parts. However, these are the 10 best flat lay clothing photography tips. If you are a small e-commerce business owner then you should read this article to get the best images – How to take pictures of clothes to sell in 2024.
So, these are the 10 most important tips for flat lay clothing photography. For beginner-level photographers these tips may seem hard. You may think there is a lot of work, and you may feel intimidated. But remember that every successful photography depends on practice and time. Try to follow the tips given above and practice as much as you can. Also, keep in mind that post-production plays a vital role in clothing photography so pay extra attention to it.
Frequently Asked Question(FAQ)
For capturing a larger area in a one frame wide-angle lens will help you. Wide angle lenses will allow you to include more products/ objects in flat lay photography. It will add dimension to your photographs which will make your photo unique.
Yes, it is. You have to follow some simple ways to minimize shadows in a flat lay image. Minimizing shadows will make your clothing photos best. Create a more even by using diffusers or soft boxes to diffuse the lighting environment. In this way you will get natural shadow. Also, for reducing the appearance of shadows in your photo you can experiment with different lighting angles.
Yes, you can. Position the camera directly above the subject if you want to avoid distortion in your flat lay photos. Make sure that you have pointed the camera lens parallel to the flat surface. In this way you can maintain the natural proportions and lines of the clothing items easily. Remember to pay extra attention to the shadow while doing flat lay photography.