Fashion brands rely on ghost mannequin editing services to create consistent, professional product images highlighting the garment’s shape and fit without distractions (model or mannequin). This post-processing technique reduces model and repeat photo shoot costs and decreases product returns.
Amazon, eBay, and other e-commerce giant platforms prefer ghost mannequin product images to enhance customers’ online shopping experience, which drives more sales. Want to discover how an invisible mannequin helps businesses stand out from the competition?
In this article, we’ll highlight the key reasons behind the popularity of ghost mannequin editing services, their impact on online sales, the comparison between flat-lay and hanging photography, and a trusted photo editing agency to ease your outsourcing process. Let’s dive in!
Ghost mannequin service or ghost mannequin editing refers to a post-processing image editing technique that removes a mannequin from apparel product photos and creates a 3D illusion that an invisible person wears the garment. This 3D ghost mannequin effect is used to showcase garments in a more realistic and visually appealing way, emphasizing the design, fit details, and more.
Some common applications are e-commerce stores, fashion catalogs, and advertisements. Renowned ghost mannequin service providers offer neck joint, bottom joint, sleeve joint, and 3D/360-degree ghost mannequin services.
In short,
- The key purpose of the ghost mannequin or invisible mannequin effect is to remove the mannequin/model and create an “invisible” or 3D and hollow effect for apparel.
- Ghost mannequin photos create a consistent look for your website and online store, ensuring customers stay focused on the same styles.
- The invisible mannequin effect is applied to several apparel products, such as T-shirts, jackets, blazers, sweaters, jeans, womenswear, baby wear, etc.
- The ghost mannequin techniques are popular in fashion and e-commerce product photography.
Impact of Ghost Mannequin Photo Editing on Online Sales
The impact of ghost mannequin photo editing on online sales is as follows:
- Clarity & transparency: It allows shoppers to see the true shape and fit of the garment without any distractions that may occur due to the model. This clear presentation boosts customer confidence since they can visualize how the clothing will look when worn daily.
- Consistency: It maintains a uniform look across all your product photos, giving your store a cohesive, professional appearance. A consistent product listing encourages more conversions if you sell on Shopify, Amazon, or your own site.
- Hassle-free: Models are costly to hire. Scheduling, styling, place selection, and communicating with multiple models take much time and effort. Utilizing the ghost mannequin effect, you can save money and take as many photos as possible with an invisible mannequin.
- Boost business sales: Applying ghost mannequin effects to your clothing items helps you to stay ahead of the competition by drawing potential customers’ attention.
- Reduces product returns: Ghost mannequin editing showcases realistic garment drape and fit, helping customers make better choices.
- Accelerate product launches: With this unique photo editing technique, brands can produce large batches of professional images within delivery time.
Benefits of Ghost Mannequin Editing for Fashion Brands
Ghost mannequin photo editing offers fashion brands different advantages in e-commerce, including enhanced product presentation, consistent branding, cost-effectiveness, and more. Here’s a detailed overview of the benefits:
Professional and Consistent Product Display
Ghost mannequin provides a polished and distraction-free look by removing mannequins or models from products.
- Consistency: The ghost mannequin photo editing technique ensures uniformity across all your clothing images, making the online store visually appealing and trustworthy.
- Focus on the product: Eliminate distractions of models and visible mannequins so that customers can notice each detail and feature of the garment.
- Versatility: Ghost mannequin photos can be utilized in different marketing materials, including catalogs, websites, and social media, with a consistent look.
Enhanced Customer Focus on Product Details
A positive customer shopping experience reduces return rates and increases sales. To fulfill consumers’ demand, ghost mannequin plays a significant role, such as –
- Realistic product representation: Ghost mannequin product images provide a lifelike representation of how the garment will look on the shopper, enhancing buyer confidence in the product.
- Detailed product view: Customers want a full garment view from all angles before confirming a purchase. Ghost mannequin fulfills their demands by representing the apparel’s 3D look with the product’s fit, design, and more.
Cost-Effective Alternative to Models
A mannequin for clothing photography offers a cost-effective solution compared to traditional model product photography. The key reasons are:
- No need for models: It eliminates the need to hire models or conduct elaborate photoshoots, saving both time and production costs.
- Reuse mannequin images: With ghost mannequin photography, you can reuse the same mannequins for different garments.
Increased Conversion Rates
The key purpose of high-quality invisible or hollow effects is to convert visitors into customers by making products more attractive and easier to evaluate.
- Reduce uncertainty: 3D garment view allows customers to see apparel from multiple angles, which reduces uncertainty and empowers customers to make a purchase decision.
- Build trust: Professional and high-quality product images build customer trust, making them feel confident in online shopping with your fashion brand.
Supports Multiple Platforms and Formats
An optimized & high-quality ghost mannequin is best for e-commerce websites (Amazon, Shopify, eBay, etc.), catalogs, promotional materials, and others. Edited images are suitable for white-background ads, lookbooks, and more. No need for multiple reshoots- edit existing mannequin images. Also, those images are perfect for seasonal collections and flash sales.
Why Ghost Mannequin Photos Work Better than Flat or Hanging Shots?
Ghost mannequin photos work better than flat or hanging shots because they offer a natural, 3D look of apparel, showcasing craftsmanship and how it drapes, fits on a body. It is a distraction-free and accurate representation of the products, builds consumer trust, increases satisfaction, and results in higher sales. Below, we’ve provided a difference table before heading to in-depth details:
| Feature | Ghost Mannequin | Flat Lay | Hanging Shots |
|---|---|---|---|
Perspective | 3D, Body-Shaped Fit | 2D, Top-Down | 2D, Vertical; With a Hanger |
Highlights Details | Yes (Collars, Cuffs, Inside, etc.) | Limited | Limited |
Shows Fit & Structure | Yes | No | Limited |
Professional Look | High, Clean & Consistent | Artistic, Lifestyle-Oriented | Often Informal, Less Polished |
Multiple Angles Showcase | Yes (Front, Back, & Side) | Only The Front Side | Only Frontal View |
Best Use | E-commerce Product Pages | Social Media, Storytelling | Simple But Less Control |
1. Represent apparel’s best fit & structure
Ghost mannequin gives garments a 3D hollow effect, revealing the garment’s shape and how it fits on a body. Flat lay or hanging shots are mostly 2D and can make clothes appear distorted without core details. For example, a blazer ghost mannequin effect helps customers visualize how it will look when worn by showing the shoulder structure, collar shape, and drape. But the flat lay or hanging shots only show the blazer laid flat, missing these important fit cues.
2. Multiple angles & details
Clothing photography ghost mannequin allows online buyers to notice every detail: front, back, and inside of the apparel, which increases the sale rate and reduces returns. However, the flat lay shots are limited to a top-down perspective, missing the opportunity to highlight 3D aspects as an invisible mannequin.
3. Professional & consistent product look
The ghost mannequin effect service is popular for its clean, minimalistic, and consistent aesthetic across your product listings without distractions. But hanging shots often include visible hangers or wrinkles. And the flat lays can have distracting backgrounds or props if not chosen properly.
4. Versatility for different garment types
Ghost mannequin product photos work well for structured garments, like jackets, dresses, and tailored shirts. But flat lay photography is better for casual or small items.
All of these differences indicate the popularity of ghost mannequins rather than others. Want to try the ghost mannequin effect on your products? You can outsource this post-processing service from a reputed photo editing service provider, like Graphic Aid, instead of an individual editor. Go through the next section to find out the key reasons, benefits, and service details you get after hiring from Graphic Aid.
Hire Graphic Aid for Professional Ghost Mannequin Services
Graphic Aid, where you get the best ghost mannequin services. From color correction to Amazon infographics, shadow creation, and many other photo editing services, you get in one place. Graphic Aids’ in-house expert editors specialize in high-quality ghost mannequin editing, ensuring your apparel looks professional and ready to boost sales.
Key reasons to choose:
- Expertise & precision: Graphic Aid’s ghost mannequin photo editing services include: ghost mannequin effect, neck joint service, model to mannequin, bottom joint, 3D ghost mannequin, and sleeve joint service.
- Different photo editing services: You’ll get diverse photo editing services, like color correction, realistic shadow creation, background removal, photo retouching, and more.
- High-quality & consistent results: Graphic Aids’ in-house experts have years of experience and are committed to perfection and quality assurance, ensuring every image is edited perfectly.
- Cost-effective: Cost-effective pricing solutions are best for all sizes of businesses. Try our Free Trial to verify editing quality, or get a Quote for a customized ghost mannequin editing service.
- Fast turnaround & scalability: Handle bulk image editing in an estimated delivery time without compromising quality. They work closely with you to adopt your specific style and format requests, ensuring that the final edited images align with your brand vision and e-commerce requirements.
Elevate your fashion business with expert ghost mannequin editing, where precision meets excellence, and give your target buyers a realistic, physical store-like feel and boost revenue.
Frequently Asked Questions About Ghost Mannequin Effect
How much does ghost mannequin photography cost?
The average ghost mannequin photography cost in the USA typically ranges between $30 to $100 per image, depending on the photographer’s experience, location, number of garments, editing complexity, and additional services.
Is taking ghost mannequin services worth it?
Yes, ghost mannequin services are worth taking for e-commerce businesses, especially for apparel, compared to the traditional model photoshoot.
What types of garments can be edited with ghost mannequin effects?
Ghost mannequin effects can be used to edit tops, skirts, shirts, pants, shorts, undergarments, and many other garments.
How much does ghost mannequin editing cost?
Ghost mannequin editing costs $0.29 per image or more, depending on the editing complexity, image amount, and the service provider.
Can I use ghost mannequin images on Amazon, Shopify, or other e-commerce platforms?
Yes, you can use ghost mannequin images on Amazon, Shopify, or other e-commerce platforms.
Final Verdict
Ghost mannequin is a popular photo editing technique that gives consumers a smooth and seamless online experience, providing different fashion items from different angles. Online customers’ want to get a good idea of an item before confirming a purchase. With an invisible effect, you can fulfill your target consumers’ requirements by displaying a highly professional and realistic 3D product look without any distractions.
So what are you waiting for? Elevate your brand in the customer’s eye and boost more sales!
