Selling jewelry online is challenging. Since customers can’t touch it or try it on their body, jewelry images you use become everything. However, even the finest designs can go unnoticed if the images don’t look attractive.
Usually, customers zooms in, notices fine details and try to connect the accessories with their personal style. If the photo isn’t perfect, you’ve already lost their attention. Hence, you need image retouching to turn your ordinary jewelry photos into irresistible visuals that make customers click on them and purchase!
In this blog, you’ll discuss how high-quality jewelry images create a lasting impact, the common challenges in jewelry photography and how professional retouching can elevate your business. Also, we’ll guide you on choosing the right retouching service for your jewelry business.
High quality jewelry images are a must to create a lasting impression on your customers’ minds, especially when it comes to online shopping. Jewelry images that show the intricate details and give a luxurious vibe are the ones that attract customers the most. Images of ornaments that are sharp and clear also evoke emotions in the customers. The sparkle of the gemstones or the shine of the metal helps them imagine wearing the jewelry items in real life.
Moreover, professional quality jewelry images are a key element that helps customers trust a brand. When a customer clicks on a jewelry advertisement on social media or other platforms, they usually check out other items too. When they see consistently high quality images, they consider the brand to be authentic and trustworthy. This is why brands are investing a lot in professional photoshoots and image retouching services.
High quality jewelry photos don’t just show the items, they sell them. Let’s learn what impact these images can create on your business.
- The intricate design details in high quality jewelry images give customers the feel of seeing the ornaments in real life.
- The shine, texture and original color of the accessories give all the information customers need to make the purchasing decision.
- Professional quality images enhance the credibility of brands.
- Since jewelry in high quality images and real life looks the same, customers order them with realistic expectations.
- The meeting of realistic expectations makes customers satisfied with their purchase and reduces return rates.
- High quality jewelry images get better engagement on social media, as potential customers like, mention friends, save or share images.
Common Challenges in Jewelry Photography
Jewelry items are made of different materials, shapes and sizes. These variations make jewelry photography quite challenging. For this reason, you need unique techniques, lighting, positioning and shoot setup to capture the real beauty of the accessories.
Let’s discuss some of the common challenges you may experience in jewelry photography.
Capturing the Shine perfectly
Jewelry made with gemstones such as diamond, ruby, emerald or Zircon looks attractive in images when they sparkle. However, capturing that shine can be tricky. You need multiple light sources to create an even lighting setup. Unfortunately, too much light can cause an overexposure issue, which washes out details. On the other hand, insufficient light can make the stones look dull. Also, the angle of the shot matters for capturing the sparkles. Wrong angles can capture unwanted glare as well.
Difficult Managing Reflections on Metal Surfaces
Jewelry items are usually made of metals such as gold, silver, platinum or titanium. These metals have reflective surfaces, which make capturing the perfect shot difficult. You need a bright setup to capture clear photos, but this can make the accessories create unnecessary reflections. Fixing this issue requires additional tools like polarizing filters, black or white cards, etc. However, these tools are not always effective at controlling unwanted reflections.
Getting the Actual Color
One of the biggest challenges in jewelry photography is capturing the actual color of the ornaments. The intensity and tone of natural light and artificial light are not the same. Besides, the differences in color temperature of the light sources can make the stones appear dull, too bright or a different color.
This distortion of the actual color can also be created because of an incorrect white balance setting. You may have to design the lighting setup carefully and use color calibrated devices to see if the color captured in the images matches the actual ornament.
Highlighting Fine Details in Small Accessories
Small sized ornaments such as finger rings, earrings or pendants often have intricate designs, engravings and so on. Capturing these small details becomes a common issue in jewelry photography. You have to take close up shots to make the fine details visible in the images. However, depth of field becomes very shallow when images are shot at close range. This results in highlighting the details in the focused portion and making the rest of the images blurry.
Keeping the Jewelry Stable
Your subject has to be stable during the shoot to capture sharp and clear photos. But keeping the ornaments stable is a struggle you have to experience during jewelry photography. Since finger rings are round, even the slightest movement causes them to roll. Earrings, bracelets or other items may also tip over easily due to their lightweight and unique shape. Maintaining a fixed position is quite difficult without clips, holders or adhesives.
Avoid Getting Dust and Fingerprints
Most jewelry images require macro shots to capture the real beauty of the ornaments. But the major problem in high quality close up shots is the visibility of minor imperfections like dust particles, fingerprints or scratches. These flaws can make the gemstones look dull and the metals less shiny. You need to use microfiber cloths to clean the ornaments. This will help to prevent scratches and clean dust. Also, wearing gloves can solve the fingerprint issue.
How a Professional Jewelry Retouching Boosts Your Business
There is no alternative to photo retouching if you want to survive and stay ahead in the competitive online jewelry market. Raw images have numerous visual flaws as well as do not meet technical requirements such as image dimension, file type, resolution and so on. This makes jewelry retouching a must-have service for your business.
Let’s check out how professional jewelry retouching services can create a positive impact on your sales.
Building Trust And Credibility
High quality jewelry images are the key to making customers trust your brand. Since they cannot touch or try the ornaments, they judge the quality based on what they see in the image. If your jewelry images lack details or don’t look attractive, they may consider the accessories of low quality and unreliable.
However, when you use professionally edited images for advertisements, customers notice the professionalism of your brand. This will reduce their doubt about the quality of your ornaments and help them make confident purchasing decisions.
Stay Ahead of Your Competitor
Hundreds of jewelry businesses are competing online to make their brand stand out in the crowd. They use the most attractive images to catch the attention of the customers. For this reason, you also need professionally retouched images with clean backgrounds, enhanced details and balanced colors. This will increase your chances of getting noticed by online shoppers.
Helps Meet Platform Requirements
eCommerce platforms follow strict image guidelines to make the product catalog look professional and ensure a smooth shopping experience. Among the guidelines are the mandatory use of white backgrounds, specific image resolution, image size and so on.
Jewelry retouching is not only about fixing the visual flaws. Image optimization to make it perfect for eCommerce use is also included in the services. Optimized images make your brand look professional. Also, it helps give customers a smooth shopping experience and rank higher in search engines.
Social Media Engagement
Flawless and attractive jewelry images catch customers’ attention easily. Since people these days prefer spending their leisure time on social media, it becomes the perfect opportunity for jewelry brands to showcase their products. Professional jewelry retouching makes your products look their best.
Attractive color of the ornaments, clear intricate design or eye-catching sparkle encourage users to click and check out the products. Customers also like and share the images with friends and family to get their opinion. Some customers save the images in their wish list to purchase in the future. All these activities increase engagement, brand popularity as well as chances of conversion.
Make Customers Satisfied
One of the secrets to the success of jewelry brands is achieving the satisfaction of the customers. Since there are numerous scammers in online business, gaining the trust of customers is quite challenging. High quality retouching helps customers believe in the brand and their accessories. Moreover, getting exactly what they saw online makes customers happy and strengthens their confidence in your brand. Interestingly, happy customers usually come back to buy more from a brand they trust.
What to Look for in a Jewelry Retouching Service
You will find hundreds of photo retouching companies offering jewelry retouching services. However, all these service providers may not provide it as their primary service. Instead, they may consider jewelry retouching as an additional service where they focus on providing basic edits such as removing the background, adjusting color or making simple adjustments.
If your jewelry images require advanced editing to enhance overall appearance, you should look for the following features in a jewelry retouching service.
Precision in Detailing
Customers consider jewelry features such as gemstone shape, prong settings or overall craftsmanship before making an online purchase. Some brands offer personalized engravings to make their accessories more valuable and wanted.
For this reason, your first priority when selecting a jewelry image retouching service should be their skills of attention to detail. When reviewing portfolios, look for how well they highlight the intricate details. Also make sure the details are sharp, clear and bright.
Color Accuracy
Maintaining color accuracy is a basic skill every reputable photo retouching service should ensure in the final output. You should check out the before and after images to make sure the gemstones and metal body of the ornaments have realistic color. You can also look for customer reviews in which they talk about their satisfaction with color accuracy.
Natural Enhancement Without Overediting
Professional quality retouched jewelry images mean your jewelry products should look realistic as well as appealing to customers. Overediting such as unnatural reflections, excessive shine or too much smooth texture can make the images look artificial and create trust issues.
Hence, look for subtle, high-quality edits instead of dramatic transformations in the portfolios. Observe how well they have removed the flaws like color imbalance, fingerprints and so on without affecting the natural appearance.
Consistency Maintained Throughout Portfolio
One of the qualities of a professional photo retoucher is the ability to maintain consistent results. When choosing the jewelry photo retoucher for your brand, look for consistency in their provided samples. The images in their portfolio may contain a variety of ornaments or be shot from various angles. However, the edited results should have similarity in color tones, lighting effects or other features that make the photos look attractive.
Background Cleaning or Replacement
Background removal is the most used jewelry retouching service in the eCommerce industry. Marketplaces such as Amazon, eBay or other platforms have strict requirements for using a white background for product display. But achieving a perfect white background is not always possible. Lighting, shadow or camera angles can create issues that make the background look unpleasant. So, make sure to choose a provider expert in precise background removal service.
Fast Turnaround Time
Apart from the technical aspects, you need to consider the delivery time. Some providers have a turnaround time of 48 to 72 hours, while others can provide you with retouched images within 6 to 24 hours. However, fast delivery does not mean you won’t get high quality images. Usually, companies with highly experienced large teams can deliver images faster without compromising their editing quality.
Therefore, make sure to choose the one that can offer a fast turnaround time. This will help you to stay ahead in the competition. You can upload images faster and won’t have to miss any sales opportunities.
Data Protection Guarantee
Data breach is a common issue when you share images online. You should choose a service provider who ensures your images remain safe. A trustworthy photo retouching service company follows strict data protection policies. Make sure to check out the privacy policy clauses and look for whether they offer non-disclosure agreements (NDAs) and secure file transfer methods.
Why Choose Graphic Aid As Your Jewelry Retouching Partner
Jewelry retouching requires different types of services such as background removal, color correction, shadow creation and so on. It can be time consuming and challenging to manage your workflow if you take these services from different providers. Hence, you should choose a provider who can meet all your jewelry editing needs.
Researching numerous photo retouching companies to find the best one can be a lengthy process. Instead of spending hours comparing your options, you can put your trust in Graphic Aid.
Graphic Aid is an all-in-one solution for jewelry retouching. We offer a wide range of services from simple touch-ups to detailed retouching. Our experienced professionals make sure that each image looks realistic and flawless. We have all the qualities you should look for in a professional jewelry photo retouching service, including:
- Large team of expert jewelry retouchers
- Multiple services under one roof
- Affordable and transparent pricing
- Fast turnaround time within 24 hours
- 100% precise editing guaranteed
- Discount on bulk orders
- Assurance of data security and confidentiality
- 24/7 support team for any query
- Unlimited revisions until your satisfaction
We, at Graphic Aid, care about your satisfaction. That’s why we offer a free trial. You can get up to 2 images retouched completely free of cost. This will help you test our editing and decide if it’s right for your brand.
Frequently Asked Questions about Jewelry Photo Retouching Service
How much does jewelry retouching cost?
Jewelry retouching cost depends on the type of editing technique, complexity of the design and other complications. At Graphic Aid, you will get the best competitive pricing starting at around $0.30 to $1.10 per image. For bulk orders, there is a special discount offer to help you save more.
Can I do jewelry retouching on my own?
Yes, you can retouch jewelry images on your own with the help of photo editing apps available in the Google Play Store or Apple Store. However, you may not get high quality results as you can get from a professional photo retouching service. Even if you use professional software like Adobe Photoshop, you need to have advanced editing skills to get flawless results.
How long does retouching jewelry photos take?
The duration of retouching jewelry photos depends on the complexity of the images and the type of editing techniques. Basic retouching may not take a long time compared to images that require advanced skills. However, Graphic Aid delivers high quality retouched jewelry photos within 24 hours no matter the quantity or complexity.
Conclusion
High-quality images can make or break your online jewelry business. From enhancing colors to removing distractions, it ensures your jewelry looks its absolute best in every photo. So far, we’ve discussed how professional editing can make a big difference. Now, it’s your turn to take action and choose the right service for your brand.
