Let’s imagine a scenario. While scrolling social media, you saw an ad for a beautiful burgundy jacket. You loved it so much that you placed the order instantly. However, your heart broke after opening the parcel. Instead of a burgundy jacket, you received a brown jacket. What will you do at that moment? Perhaps returning the item!
This is happening to hundreds of customers every day and businesses are experiencing a negative impact on their sales. Product color is a key factor that drives the purchase decision. On the other hand, fixing color issues is simple when you take the help of a color correction professional.
Let’s explore how color correction services can help your online business grow and why you need to hire a professional service provider.
Color correction in product photography is a photo retouching technique where the color of products is adjusted to ensure they look the same as in real life. Oftentimes, due to lighting conditions, camera settings or background elements, the color of the products may appear dull, too bright or a different color. The color correction photo editing technique can optimize the white balance, saturation, contrast and other components affecting the color of the images to restore the true colors of the product.
Color correction is a basic necessity to grow your online business, especially if you are selling products such as clothing, makeup or accessories. These items rely heavily on accurate color representation because the color of the products can influence the purchasing decision of the customers. That is, a slight mismatch in color can impact buyer trust and satisfaction.
Importance of Accurate Color in Product Images
Accurate color in product images is important to gain the trust of customers in your products. Since customers can’t physically see products during online shopping, the product images you provide become their only reliable source to make their purchase decision. If your product images create confusion about the color, your potential customers may prefer your competitors over your brand.
Let’s discuss a few important aspects of accurate color in product images.
Makes Your Brand Look Professional
In eCommerce platforms, anyone can sell products. The only thing that helps customers identify a reputable business and an unreliable brand is professional-quality product photos. Usually, trusted brands make efforts to make their products look high-quality.
That’s why reliable brands, both small and large retailers use product images with actual colors to make their products look professional. This actual color representation also improves the brand image and makes the brand look professional.
Makes Products look High Quality
Accurate color representation is necessary to highlight the true texture and design of a product. On the other hand, dull or inaccurate colors can make the products look visually unappealing. When the color of product images, such as a dress or jacket looks dull or too bright, it can make the item look cheap to the customers. So, when product images look unprofessional, customers doubt the quality of the products. Hence, showing the actual color of the products makes the product look high quality.
Helps to Build Customer Trust
Gaining the trust of the customers is the key to making them feel confident in hitting the add to cart button. When product images accurately give the idea of the color, size and other important considerable aspects of the product, customers feel more assured about their buying decision. This trust in the brand and satisfaction from the service make them repeat customers.
Reduces the Chances of Product Returns
Challenges of DIY Color Correction
There are many photo editing apps and AI software that you can use to color correct product images on your own. However, there are a few issues that you may experience. Let’s check out a few common challenges that you should know before trying DIY color correction.
Lack of Technical Knowledge
Color correction may seem easy. However, you need a lot of technical knowledge related to color theory and color adjustment tools to get professional quality results. If you think adjusting the contrast, saturation and other tools will fix the color issues, then you are wrong. You need to have an understanding of color profiles, histograms and white balance. Hence, a slight imbalance in any of these can create color casts or ruin your overall image.
Inconsistency in Results
One of the common problems in DIY color correction is inconsistency in batch editing. When a non-professional photo editor color corrects multiple images, the color tones may not appear the same in all the images. Also, there might be other color technical issues that you may not identify yourself. This inconsistency in images may make your products look unprofessional.
Time Consuming for Bulk Images
Let’s say you are an expert in photo editing. But can you color correct a hundred images in a day? That would be quite tough when you have other work to manage. The time you spend color correcting images can affect your store management tasks. In case you lose focus while editing because of the stress of other tasks, it can impact the accuracy of your final images.
Equipment Limitations
Benefits of Hiring a Professional Color Correction Service
So, what should you do to meet your color correction needs? Obviously, the best option to color correct product images for commercial use is hiring a professional color correction service.
Let’s learn the benefits you will get from a professional color correction service.
Consistency in Image Quality
Professional editors follow specific guidelines when color correcting product images. These guidelines include instructions related to editing standards. Such as color temperature, saturation levels, brightness and so on. They also follow instructions provided by the clients to meet their expectations. Moreover, they use custom presets to ensure a uniform look to images.
Faster Image Delivery
Professional color correction service providers are experts in delivering high quality images within a very short time. They usually have a large team to complete the tasks within deadlines. Moreover, the quality will not be compromised. If you are launching new products or planning a new marketing campaign, then hiring a professional will keep you stress free.
Have Access to Advanced Tool
A professional color correction service provider has the premium tools required for commercial quality photo retouching needs. They use software like Adobe Photoshop and Lightroom. Their computers have high-performance processors for smooth editing. Also, they use calibrated monitors to make sure the final image doesn’t look different on other devices.
Saves Your Time
The most important benefit you will get from a professional color correction service is time. You don’t have to do the time consuming editing. The service provider will manage the editing tasks for you. Instead, you can utilize that time for your other productive tasks and grow your business.
How Color Correction Services Enhance Visual Appeal
The purpose of color correction is to make your product images look visually appealing. How is it done? Let’s explore.
Highlights Product Details
The texture and intricate details of products can be highlighted through color correction. For example, when settings like contrast and shadow are adjusted, the texture of fabric becomes more visible. Also, outfits often have subtle prints. Professional service providers make these fine details clear and increase the attractiveness of the products.
Selective Color Correction
Some images may have color issues in certain parts of the photo. In that case, changing the color setting in the overall image can affect the visual appeal of the overall image. For this reason, editors select the portion of the images with the color issues and make the adjustments. This selective color correction ensures consistency and color balance in the overall image.
Makes Images Pop Without Overediting
Some images need fixing in the color balance, whereas some need adjustments of other elements like contrast, tone and so on. A professional editor knows which aspects of the tools need adjustment. This way they avoid over-editing and maintain a natural visual appeal.
Improve Brand Image on Every Platform
Color correction services ensure your product images look their best on every platform. Your customer can see these images on social media and then visit your website to check out your other offerings. When your images look the same on both their smartphones and computers, they will feel confident to buy the products. This way, they may give good reviews and share thoughts with friends.
Why Choose Graphic Aid for Your Color Correction Needs
So far we have discussed how a professional color correction service can be the best choice for getting commercial quality product images. However, choosing the right service provider is also important to meet your expectations. While searching for the best color correction provider can be a great hassle, we are here to help you.
You can consider Graphic Aid for your color correction partner. With over 11 years of experience, Graphic Aid is offering professional photo editing services worldwide. They have a large team of photo editing experts and advanced tools to ensure you get high quality images within 24 hours.
The best part of Graphic Aid is its competitive pricing. You will get the best color correction service at an affordable rate without any hidden fees. Whether you are a small business owner, startup entrepreneur or big retailer, you can all get the services within your budget.
Frequently Asked Questions About Color Correction Services
What is color correction and why is it important?
Color correction is a photo editing technique used to fix color related issues in images. This includes adjusting brightness, contrast, saturation, tone, white balance and so on. Color correction service is mostly essential for eCommerce brands. This helps to reduce product returns due to the confusion in colors and build trust in the brand.
What software is commonly used for color correction?
Professionals usually use Adobe Photoshop and Lightroom for image color correction. These software have advanced tools that can be used to edit selective areas and specific color channels. For this reason, accurate color correction can be ensured in photos for commercial use.
What are the common color issues that need correction in photos?
Common color issues you may see in photos are improper white balance, color cast and exposure imbalance. Poor lighting settings can make images look dark or too bright. Besides, a shaded place can create a slight blue cast, whereas bright sunlight can cause a yellow cast. All these issues can be fixed through professional color correction services.
Conclusion
Color correction has become a basic necessity for online businesses to attract potential customers. Customers consider the visual appeal of a product before purchasing online. They check out the fine details such as texture, design, size and even the colors. If any of these criteria don’t match their expectation, they will probably scroll and ignore your brand.
Although there are many DIY solutions for color correction, it is best to give the editing responsibilities to a professional color correction service provider. We have discussed both the advantages of hiring professionals and the disadvantages of choosing DIY. Hopefully, the insights you have gained from this blog will help you make the right decision for your brand.
