Customers prefer to see how fashion items fit and drape over the body before clicking the ‘buy now’ button. This makes brands spend a hefty sum on model photography. However, you can still showcase the natural shape, fit and structure of clothing without the need for models or stylists.
Among the various commercial clothing photography techniques, ghost mannequin photography is one of the most cost-effective methods for creating high-quality images of fashion products. This technique is a combination of photography and post-production that creates a three-dimensional view of apparel without any distraction.
In this blog, we’ve discussed invisible ghost mannequin photography in detail to give you a comprehensive idea of what this technique is and how you can take the shots to create perfect ghost mannequin images.
Let’s explore invisible ghost mannequin photography.
Imagine that a product is floating in mid-air, and a model or a visible mannequin is not used.
Isn’t it interesting? Yes, this is called ghost mannequin photography. It is a technique to create images of clothing and other products that appear to be floating in mid-air.
In invisible mannequin photography, people capture the image of a product on a mannequin or a hanger and then edit out the mannequin or hanger in post-production to create a “ghost” effect. Ghost mannequin product photography is an effective way for the e-commerce and fashion industries to showcase products. Anyone can create high-quality images of a product that capture the details by using invisible ghost mannequin photography. Ghost mannequin photography also makes it easier for customers to make a purchase decision. If you can make the right preparation and editing, this type of photography can be a powerful tool for your business, enhancing your product photography.
Ghost Mannequin vs Flat Lay Photography
For e-commerce product photography, two effective styles are available for showing products. One is a dummy, and another is a flat lay. Many think deciding which style you will use depends on your budget, but I think something else. The difference between Flat Lay and Mannequin photography is a strategic choice that profoundly influences how you present your products and resonates with your target audience.
However, I have discussed both styles below for a better understanding.
Ghost mannequin:
Ghost mannequin photography is a popular technique used in commercial photography, like the fashion industry, to showcase clothing items’ fit and intricate details without the distraction of a mannequin. Ghost Mannequin Photography, or invisible mannequin photography, is a very effective way to present clothing products without obstructions.
In this type of product photography, you usually just need to remove the mannequin from the photo in post-production and leave only the product visible.
Pros:
- With more unique designs, customers can see a detailed view of the clothing’s cut and details.
- Make it easier for customers to comprehend.
- It can be used for various types of clothing.
- It allows the product to be captured from various angles.
Cons:
- We need an experienced stylist to properly arrange the product on the mannequin.
- It is time-consuming compared to others due to the advanced post-production process.
- We will need a mannequin, which is costly.
Flat Lay Photography:
Flat lay photography is a technique in which you place the product on a flat surface, facing upwards, and capture it from above. It is also a popular product in the photography style.
Flat-lay photography allows for better visibility of cut differences, like straight/slim or leg width in pants. So, this technique is more workable for fashion brands that offer standard products such as t-shirts, pants, or hoodies. With visible folds flat, from products laid flat to naturally hanging item