Hundreds of fashion product advertisements pop up while scrolling Facebook or other social media. But how many of these ads actually catch our attention and get clicked on? Only 2.06%!
The key reason behind getting fashion products advertisements attention of the customers is high-resolution and eye-catchy images. However, only professional photography is not enough to create such visually striking fashion photos. Another key technique that makes the fashion images stand out is professional-quality editing.
In this blog, we’ll explore the impact of high-quality image editing in the fashion industry, who needs these services and which editing services are mostly used in the apparel industry. We’ll also learn how to choose the right fashion photo editing services to get the best results.
Fashion photo editing is a specialized category of image editing where unique editing techniques are used to enhance the visual appeal of fashion photos and make them look eye-catching. Since fashion photography techniques are different depending on the brands or products, photo editing techniques vary depending on the fashion images. The most common fashion photo editing services you may need include skin retouching, color correction, background removal, changing alignments, ghost mannequin effect, removal of unwanted elements like spots, blemishes, creases on clothes, etc.
The purpose of fashion photo editing is to make the fashion items appear unique and irresistible to the audience. Platforms related to the fashion industry, such as eCommerce sites, social media, fashion magazines, brand websites, advertisement agencies and retail catalogs mostly require fashion photo editing services.
How High-End Photo Editing Helps the Fashion Industry?
The fashion industry is highly competitive. The major fueling element that keeps the competition constant is the fast-changing of fashion trends. Whether you have a fashion brand or a retail eCommerce store, adapting to the latest trends is a must to survive the ever-evolving fashion market. However, you also need high-quality images to grab the attention of your target audience.
Clothing is more than just a basic necessity. Since they are related to one’s appearance, personality and emotions, you need to present your fashion products in the most visually appealing way. High-end photo editing not only enhances product presentation as well as evokes emotions and creates an aspirational lifestyle that attracts customers. The following are a few benefits high-end photo editing provides to the fashion industry.
- Advanced retouching techniques used in high-end photo editing, such as skin smoothening or fixing the flaws in clothing items enhance the visual appeal of the photos.
- High-quality editing makes your fashion products look premium and gives your brand a luxurious appeal.
- Professional-quality photo editing ensures your apparel products are represented exactly the way they appear in real life through color correction, enhancing the details, and so on.
- High-end retouching produces eye-catching fashion images that are more likely to attract social media users and generate higher engagement.
- Professional retouching helps to make marketing campaigns successful, as customers will definitely feel the urge to check out the products and make purchasing decisions.
- High-end retouched fashion images create a trustworthy relationship between the customers and the brands. Customers receive products that look exactly like the photos and become satisfied with their purchase. This increases the brand’s credibility and transforms customers into loyal ones.
Who Needs Fashion Photo Editing Services?
Fashion photo editing is a basic need for professionals and businesses related to the fashion industry. Whether you have fashion photographs for self-branding or marketing campaigns, you need professional-quality fashion product images to ensure products and models appear attractive to the audience.
Let’s learn about some of the popular sectors and professionals who need to outsource fashion photo editing services.
Fashion Designers
Fashion designers launch new collections, organize fashion shows and many more things to showcase their products to the target audience. Before publishing the photographs to the audience, they make sure the images look professional and flawless through high-end photo retouching services. Basic editing techniques such as color correction to advanced techniques like skin retouching or makeup adjustments have high demands for creating flawless fashion images.
Photographers (Fashion, Editorial, E-commerce)
Photographers, whether they are specialized in fashion photography, editorial or eCommerce, require professional-quality image editing services to deliver high-quality photographs. High-end image retouching needs expert hands to ensure flawless details.
However, not all photographers are skilled in advanced editing techniques. Even if some are skilled, they may not have enough time to invest in editing along with managing their photography projects. Hence, photographers prefer to outsource photo editing to meet their deadlines and maintain the highest quality standards.
Models
Models need visually stunning images for creating and upgrading their portfolios. They also need a strong social media presence to increase their followers and chances of getting noticed by agencies, brands, and so on. The flawless photographs they use show their ability to adapt to different fashion styles and stand out in the competitive modeling industry.
E-commerce Businesses (Clothing Retailers)
Online retailers need true-to-life product images to attract their target customers. Hundreds of retailers are competing with each other by selling similar clothing products. So they need high-quality product images to get customers attention and build trust.
Professional photo editing ensures that the color of the products looks the same as the original product. Texture and fabric details are also important factors that influence the purchasing decision. High-end photo editing makes these fine details more prominent and helps customers have realistic expectations. Besides, eCommerce platforms such as Amazon, Shopify and other sites have specific image requirements like image size, background style, resolution and aspect ratio. Image editing is a necessity to meet these standards.
Magazines and Publications
Fashion magazines and other publications are popular for their latest updates about fashion. Viewers check out fashion publications to know about brands, the latest collections, luxury clothing, accessories and other fashion trends. Image editing services are a must to create striking magazine covers and inside images. Editing also makes the intricate details of outfits appear sharp and clear.
Moreover, there are various technical issues, such as resolution, color accuracy, etc. These issues need to be adjusted for both print and digital publications. Image editing services are a solution for these problems too.
Stylists
Fashion stylists are important professionals working with brands, models, designers and photographers to make fashion campaigns successful. They require professionally edited photographs to showcase their styling talent on social media, personal websites or portfolios. Since styling is associated with clothing products and models, photo editing is crucial for enhancing the overall presentation and making their styling details appear flawless and visually striking.
Boutique
Fashion boutiques launch their own designs and need professionally edited images to promote their products on social media and other platforms. Professional image editing helps showcase the fabric texture, stitching and unique design elements. These sharp and eye-catching images attract customers and boost sales.
What Types of Photo Editing Services Does the Clothing Industry Use?
Fashion photo editing has several techniques suitable for different clothing photography styles. Let’s explore the popular image editing services fashion brands use to promote their clothing products.
Clothing Photo Retouching
Whether your fashion photographs contain models or not, you need photo retouching service to provide the photographs a polished look. The photo retouching techniques include removing unwanted elements, spot elimination, blemish correction, adjusting brightness, shadows and many more.
In cases of model fashion photography, your models can have flaws, such as pigmentation, textured skin, reflection on the sunglasses and so on. Even if you use a mannequin or do flat lay photography, the clothing items may have visible creases, spots, broken stitches and other issues. You need the photo retouching service to fix these issues and make the photographs look perfect.
Color Correction/Color Grading
Color is one of the most important elements that customers consider before purchasing a clothing item. Suppose a college student has ordered a pink dress on Amazon after seeing the product image for her birthday. However, the color of the dress is not the exact pink shade she saw online. Now what will she do? Obviously return the product or give a negative review sharing her experience.
Clothing brands solve this color issue through the color correction service. Image editing software has various advanced tools that can adjust the colors of the clothing items exactly the way they look in real life. The color grading technique is also used to remove color casts or uneven tones to make the images look natural.
Background Removal
The background removal service is in high demand in eCommerce sectors. This is because the most popular eCommerce sites, such as, Amazon, eBay or Shopify have a strict rule of using white background photographs as the main product image for a professional and consistent look. So, clothing brands use the background removal service to replace the original background of the photographs with a digital white background.
Moreover, brands often need transparent background clothing images for various marketing campaigns, such as social media ads, lookbooks, posters, website banners and so on. The background removal technique can separate the clothing items from the background and make them independent to use on any background. Hence, this technique has become a basic necessity for the fashion industry.
Ghost Mannequin
Ghost mannequin is an advanced fashion photography retouching technique where the mannequin from the clothing photos is removed to give the apparel a clean and professional appearance. In this process, a ghostly look of the clothing products is created as it seems like an invisible model is wearing the outfits.
The three-dimensional look of this image style shows the natural fit and structure of the outfits as they would appear on a model. This editing service is popular on eCommerce platforms since the main focus of those platforms is to showcase fashion items without any distractions.
Clipping Path
Clipping path is one of the techniques to remove the background. Besides, this technique can be used to perform selective editing, remove distracting elements, change color and many more. Photo editors draw precise paths around the edges of the outfit or a selective area. This way, cutouts are created that can be used independently for any purpose. This is one of the basic techniques you will need to make your product images look professional and create creative marketing materials.
Shadow Creation
Fashion product images without shadows look artificial and unattractive. Clothing photographs may have unappealing shadows or no shadows at all. The shadow creation editing technique can create different types of shadows, such as natural, drop or reflection shadows. Brands use the shadow creation service to add depth to the photographs and make the clothing items look three-dimensional.
How to Choose the Right Fashion Photo Editing Service?
Selecting a fashion photo editing service among hundreds of options can be challenging. However, you need to choose the right one to get the best results that align with your brand’s vision.
The following is a detailed step-by-step guideline on how you can find the right fashion photo editing service for your brand.
Review Portfolio
The first step in choosing a professional fashion photo editing service is to conduct online research. Writing keywords such as best fashion photo editing service in Google or other search engines will give you the best recommendations. You can go to their websites and social media accounts to check out their portfolios.
These portfolios will provide you with ideas about their editing quality, work experience and a lot more. While exploring the portfolios, make sure to look for their editing expertise in the fashion industry. You can shortlist a few of them based on their portfolios.
Check Out Reviews and Client Testimonials
Client reviews and testimonials are the social proof you can rely on when choosing a fashion photography retouching service. Former clients rate their experience working with them and discuss the benefits and drawbacks in detail. Sites such as Google My Business, Yelp and Trustpilot are a few trustworthy platforms where you will get genuine reviews and testimonials regarding photo editing services.
Turnaround time
The delivery time is an important consideration factor when choosing an image editing service provider. Whether you are launching new outfits or planning a campaign, you need fast delivery. Hence, make sure the service providers can manage bulk image processing and promise fast turnaround time in both regular and peak seasons.
Security Protocols
You need to ensure the service provider you choose will keep your data safe and confidential. You need to read their security policies carefully to know about their privacy rules and commitments. This will help you avoid the possibility of your data getting misused.
Pricing Structure
Considering the cost of the services is essential as you need to choose the provider that fits within your budget. You should always avoid editing services that claim to offer high-quality services at the cheapest rate. These offers have a higher possibility of being a scam. Instead, you should look for competitive pricing. Also, try to choose providers with transparent pricing structures. Otherwise, the hidden charges will become an unexpected burden on you.
Customer Service
A good image editing outsourcing company makes customer service one of its top priorities. The service provider you choose should have responsive customer support. This will ensure you get a quick response to your queries and maintain clear communication.
Why Choose Us?
Choosing a photo editing service may feel like a lengthy and complex process. Why should you go through the hassle when the best fashion photo editing service is right at your fingertips?
Graphic Aid is a renowned photo retouching outsourcing company offering editing services worldwide for more than 11 years. We provide high-quality image editing services to the fashion industry, magazine publishers, photographers, advertising agencies, and eCommerce business owners.
Here’s why Graphic Aid is the best choice for your editing needs:
- Professional Editors: Our huge team of highly skilled photo editors are masters in fashion, eCommerce and editorial retouching, ensuring every image is polished to perfection.
- Data Confidentiality: Our non-disclosure agreements (NDAs) ensure the safety of your data. We maintain strict confidentiality standards, such as encrypted file transfers and secure storage to protect your data as well.
- Fastest Turnaround Time: We guarantee delivery within 24 hours, maintaining the highest quality standards even for bulk orders.
- Free Trial Opportunity: No need to believe our words; instead, experience our work quality firsthand through a free trial. All our services have free trial options for up to 3 images!
- Transparent Pricing: Our competitive pricing doesn’t have any hidden costs. Try out our flexible packages that will fit within your budget for sure.
- Diverse Offerings: Our wide range of editing services is designed to meet your fashion photo editing needs in one place. From color correction, photo retouching, background removal, clipping path to ghost mannequin, we offer them all.
- Enjoy Discounts: Large orders don’t mean higher expenses anymore! We offer 10% discounts on bulk orders to help you save more without compromising the quality.
- 24/7 Support System: Our customer support executives are available 24/7 to answer your queries in real-time no matter which country or time zone you’re in.
- 100% Satisfaction Guarantee: Our high-quality fashion editing service ensures your complete satisfaction. We have multiple revision options until we meet your expectations without any added cost.
Start your fashion photo editing journey with us today. Get a quote for free!
Frequently Asked Questions about Fashion Photo Editing Services
How much do fashion photo editing services cost?
The cost of fashion photo editing varies depending on the editing techniques. Our pricing starts at only $0.25 per image! However, the price increases with the increase in the complexity and advanced techniques.
Do you offer bulk editing discounts?
Yes, we offer discounts on bulk editing orders. Our competitive pricing ensures you receive high-quality fashion editing services at the best price as well as save on large orders.
How do fashion photographers edit their photos?
Fashion photographers use professional editing software such as Adobe Photoshop or Lightroom to edit their photos. Depending on the editing needs, they either adjust the color balance, retouch skin or enhance the overall aesthetics of the photographs.
What are some common software used in fashion photo editing?
Some of the most commonly used software in fashion photo editing are Adobe Photoshop, Adobe Lightroom, Affinity Photo, PaintShop Pro, CorelDRAW and DxO PhotoLab. These software have advanced editing tools that help achieve high-quality polished images for the fashion industry.
Conclusion
Professional fashion photo editing services have become a basic necessity these days for everyone associated with the fashion industry. High-quality photos are the key to making potential customers click on your products and check them out.
Do you want to take your fashion brands or photography to the next level? Try our high-quality editing services to leave a lasting impression on your target audience.
