Do you know the eCommerce industry experiences 22% of returns only because the product doesn’t look the same as in real life?
One of the major reasons behind this problem is the inaccurate color of the products.
Imagine you have ordered a baby pink dress. But when you see it in person, it’s a soft lavender color! We know it’s heartbreaking and you would probably return it. This is happening to hundreds of customers every day. The solution to this problem is proper color correction.
In this guide, we will share step-by-step guidelines on how to do color correction in Photoshop. You will learn the two easiest photo color correction techniques, along with some important insights.
So, without further ado, Let’s dive in.
Color correction in Photoshop is a color-adjusting technique. This photo editing method in Photoshop is used to make photographs look natural and aesthetically pleasing. Different factors, such as lighting, camera settings, and shooting angles, can make colors in images appear different than their original color.
Photo editors or color correction service providers use various tonal and color adjustment tools in Photoshop to restore the original color of the photograph. They make changes in the exposure, saturation, white balance, contrast, and other settings to ensure overall color accuracy.
Color Grading vs Color Correction
Color grading and color correction are two distinctive photo editing techniques. Although both of these techniques are related to the color of the photographs, their final output and purpose are completely different. Some people get confused about these techniques and use these terms interchangeably.
Let’s discuss color correction vs color grading to know their differences.
Color correction is the process used to fix the color issues in images. The purpose of this technique is to make photographs look natural exactly the way we see through our eyes. This technique is used in eCommerce, the fashion industry, or other sectors where the components of the image should look like they do in real life.
On the other hand, color grading is an artistic technique where editors show their creativity. In this method, the color tones are manipulated to create different moods to build an emotional connection with the viewers. Editors can make the images look dramatic or muted, depending on their artistic vision.
How To Do Color Correction In Photoshop?
Do you want to know how to color correct in Photoshop? We are here to help.
There are several color correction techniques in Photoshop. In the following section, we’ve discussed two simple and easy color correction methods in detail.
Method 1: Choosing A Gray Color For Color Correction
This is one of the popular color correction methods professional photo editors use to repair color issues in photographs.
In this method, you have to select a gray area in your image. You need to make sure that portion is naturally gray in real life. In case your image doesn’t have any real-life gray area, select a part that is close to Gray. Photoshop will use this part as a reference to adjust the other colors.
Let’s learn how to do color correction in Photoshop using the Gray color selection method.
Step 1: Open the image file in Photoshop
First, open the image file in the ‘Document window’. Go to the menu bar, select ‘File’, then click ‘Open’. This will give you the option to select your image from your device.
Step 2: Create Gray Layer
Now, you have to select the Gray reference. Click the plus sign on the Layer Panel to create a new layer.
