It would help if you learned the basics before you hit your six-figure sale on Amazon. The basics include product image sizing and formatting. These fall under the Amazon technical requirements, which you must learn about as a new seller. In the following article, you will learn about these basics and start your Amazon merchant journey. Along with the amazon image formatting and resizing, you need to take care of the aspects of the product images. It includes File Format, color mood, image sizing, and others. Set your product photography projects to align with Amazon technical requirements. It will make the process easier.
The requirement for Amazon means technical conditions and capabilities to enter the Amazon platform. Amazon’s technical documents typically outline the image guidelines for Amazon products. The condition is designed to ensure compatibility, security, and performance. The requirements are set in uploading photos to writing details and every sector of their service. There are various aspects of technical requirements available for Amazon. These are ASW (Amazon service, Alexa skill, or selling on the marketplace). The technical condition can vary depending on the specific service or platform. It’s essential to have a consultation with their official documents, developers, or the service guideline provided by them.
Detailed Amazon Image Sizing and Formatting Requirements
Let’s go onto some basic rules regarding Amazon image sizing and formatting requirements.
Image Size
There are some specific image sizing and requirements when selling something on Amazon. These requirements are fundamental not only to look good on websites but also for some technical reasons. The technical reasons can be website capacity or loading time. There are three types of critical guidelines regarding the proper image size for Amazon. First, Amazon recommends that the image size be 1000 pixels or larger on the most extended size. The size enables the zoom function so customers can see the details closely. In optimal size, you can use the picture, which is at least 2000 pixels on the longest side. This ensures precise information about a larger screen. You can use the minimum size, which is almost 500 pixels. It is enough for sufficient quality and clarity.
File Names
A clear and descriptive file name helps to organize and identify images quickly. Thus it also adds keywords that increase the searchability. So putting a proper file name is crucial. First, use a file name describing the product or image content. Make sure to add relevant keywords to them. You can use alphanumeric characters such as letters and numbers. You must use hyphens or underscore to separate words if needed. Include identifiers that Amazon provides for products. Make sure that your file name is clear and concise. Try to avoid any unnecessary and excessive words.
File Format
Amazon has set the image file format type for various reasons. The reasons behind formatting images for Amazon include maintaining image quality, loading time, support system, etc. There are two types of formats supported on the Amazon website. These are JPED ( joint photographic experts group) and TIFF (tagged file image format). JPEG is the most common file format for product images on Amazon. It is a compressed image format that sufficiently balances image quality and file size. Thus it is supported by every kind of device. On the other hand, TIFF files are lossless and retain high-quality image data. But it may take a longer time to load. PNG and GIF are also accepted.
Image Frame
The image frame is typically related to the composition and framing of the product image. The product should occupy at least 85% of the entire image frame in image composition. It helps to make the product the main focus. The background of the picture must be pure white. It creates a clean and professional look on the photo and page. Amazon doesn’t allow additional frames on the image. The image should not contain text, a watermark, a logo, or marketing elements.
Color Mode
Color mode is essential not only to follow the rules but also for accurate color representation. Thus, Amazon sets the color mode requirement to organize website pages. It is recommended on Amazon to use RGB color mode. The RGB combines red, green, and blue to create various colors. The combination ensures that the color of your product images is consistent on all types of devices. Avoid CMYK colors such as cyan, magenta, black or yellow. Though Amazon supports this mode, these are distracting colors. Remember the color mode even if you submit your images to photo retouching services.
Maximum Image File Size
Amazon’s authority has set the image size limit at 10,000 pixels. So you can select your product picture from 5000-10000 pixels. Amazon also required a 2000 x 2000 dimension using a 1:1 square image. The picture’s zoom ratio is allowed to be 5:1 ratio. However, your maximum product picture must be under 10 MB for each. JPEG, GIF, PNG, or TIFF are accepted with this size in any format. Make sure to crop any