Optimizing Images to Meet Amazon Technical Requirements
It would help if you learned the basics before you hit your six-figure sale on Amazon. The basics include product image sizing and formatting. These fall under the Amazon technical requirements, which you must learn about as a new seller. In the following article, you will learn about these basics and start your Amazon merchant journey. Along with the amazon image formatting and resizing, you need to take care of the aspects of the product images. It includes File Format, color mood, image sizing, and others. Set your product photography projects to align with Amazon technical requirements. It will make the process easier.
What are Amazon Technical Requirements for Product Image?
The requirement for Amazon means technical conditions and capabilities to enter the Amazon platform. Amazon’s technical documents typically outline the image guidelines for Amazon products. The condition is designed to ensure compatibility, security, and performance. The requirements are set in uploading photos to writing details and every sector of their service. There are various aspects of technical requirements available for Amazon. These are ASW (Amazon service, Alexa skill, or selling on the marketplace). The technical condition can vary depending on the specific service or platform. It’s essential to have a consultation with their official documents, developers, or the service guideline provided by them.
Detailed Amazon Image Sizing and Formatting Requirements
Let’s go onto some basic rules regarding Amazon image sizing and formatting requirements.
There are some specific image sizing and requirements when selling something on Amazon. These requirements are fundamental not only to look good on websites but also for some technical reasons. The technical reasons can be website capacity or loading time. There are three types of critical guidelines regarding the proper image size for Amazon. First, Amazon recommends that the image size be 1000 pixels or larger on the most extended size. The size enables the zoom function so customers can see the details closely. In optimal size, you can use the picture, which is at least 2000 pixels on the longest side. This ensures precise information about a larger screen. You can use the minimum size, which is almost 500 pixels. It is enough for sufficient quality and clarity.
A clear and descriptive file name helps to organize and identify images quickly. Thus it also adds keywords that increase the searchability. So putting a proper file name is crucial. First, use a file name describing the product or image content. Make sure to add relevant keywords to them. You can use alphanumeric characters such as letters and numbers. You must use hyphens or underscore to separate words if needed. Include identifiers that Amazon provides for products. Make sure that your file name is clear and concise. Try to avoid any unnecessary and excessive words.
Amazon has set the image file format type for various reasons. The reasons behind formatting images for Amazon include maintaining image quality, loading time, support system, etc. There are two types of formats supported on the Amazon website. These are JPED ( joint photographic experts group) and TIFF (tagged file image format). JPEG is the most common file format for product images on Amazon. It is a compressed image format that sufficiently balances image quality and file size. Thus it is supported by every kind of device. On the other hand, TIFF files are lossless and retain high-quality image data. But it may take a longer time to load. PNG and GIF are also accepted.
The image frame is typically related to the composition and framing of the product image. The product should occupy at least 85% of the entire image frame in image composition. It helps to make the product the main focus. The background of the picture must be pure white. It creates a clean and professional look on the photo and page. Amazon doesn’t allow additional frames on the image. The image should not contain text, a watermark, a logo, or marketing elements.
Color mode is essential not only to follow the rules but also for accurate color representation. Thus, Amazon sets the color mode requirement to organize website pages. It is recommended on Amazon to use RGB color mode. The RGB combines red, green, and blue to create various colors. The combination ensures that the color of your product images is consistent on all types of devices. Avoid CMYK colors such as cyan, magenta, black or yellow. Though Amazon supports this mode, these are distracting colors. Remember the color mode even if you submit your images to photo retouching services.
Maximum Image File Size
Amazon’s authority has set the image size limit at 10,000 pixels. So you can select your product picture from 5000-10000 pixels. Amazon also required a 2000 x 2000 dimension using a 1:1 square image. The picture’s zoom ratio is allowed to be 5:1 ratio. However, your maximum product picture must be under 10 MB for each. JPEG, GIF, PNG, or TIFF are accepted with this size in any format. Make sure to crop any extra white space to retain the focus on product size. Remember, a larger image size takes more time to load. So try to upload at medium size.
Additional Tips on Optimizing Images for Amazon
Going into the additional tips and learning will help you prepare your product images better. It will help you keep yourself ahead of the competition.
Amazon’s standards for high-quality images
High-quality product pictures are the key to attracting customers and generating more sales. A good image helps to organize the website page. An organized website contributes to a better user experience. Quickly loading, proper image size, and accurately displayed picture lead to an enjoyable browsing experience. When potential buyers see a clear, sharp, and detailed picture, they are more likely to be captivated by your product. Customers usually click on beautiful images even though they are not interested in the product. Thus the detailed pic provides them with all the information they need. They spend more time seeing the pictures and details if the picture looks appealing, which can cause more sales.
Use Different Kinds of Product Photos
It is beneficial to use different types of product images to generate more sales. Different kinds of pictures make customers think about the product differently. Also, people often find a product relevant when any related situations are represented. First of all, upload a primary photo of your product. The main picture must showcase its details, high quality, and with white background. Then add lifestyle photos that show your product in a real-life context. Then it would help to have a detail shot that represents specific detail, texture, and features. You can use before and after pictures to show real-life benefits.
Make Sure Your Image Has Right Framing
Ensuring the right frame is crucial for appealing and attractive product listing. The suitable framing helps to attract and retain customers’ attention for a long time. As we know, amazon is required to occupy the product in 85% of the picture. A considerable percentage ensures the product’s visibility and maximizes its impact. Farming helps to create a professional presentation. Avoid excessive space and unnecessary elements in the background. Placing on the right side showcases the product details, texture, and features. Thus it also maintains consistency across all your listings.
Add Additional Information On Images
Selling on eCommerce platforms like Amazon, providing additional information on images can enhance their effectiveness and increase sales. Though Amazon doesn’t allow text with the main image, you can use them on different pictures. Adding information with text helps to highlight the main features of the product. You can consider a text overlay on the image to provide essential details. You can include a name, a specific feature, a discount, or a special offer. Product labels or badges can add valuable and trustworthy information. Make sure to add relevant information and keywords. Avoid using unnecessary words. Ensure that the text is easily replaceable.
Edit Your Images
Editing images allows us to achieve more visually appealing pictures. The editing helps to remove impurities, add special effects, and make it more attractive and appealing. Thus they also enhance the product appearance, which leads to more sales. You can edit your pictures in various ways. First, get software name Adobe Photoshop. Then adjust brightness, contrast, saturation, and hue. Then make color corrections where needed. Make sure to remove any colored backgrounds and replace them with white. Highlight and increase the contrast of product name and text details. You can hire any eCommerce product photo edging service to edit your product image.
Best Practices for Amazon Image Sizing
When it comes to selling products on Amazon, having high-quality and visually appealing images is crucial for grabbing the attention of potential customers. Amazon provides specific guidelines for image requirements to ensure a consistent and professional appearance across its platform. Here are some best practices to consider when sizing your product images for Amazon:
Alternate Angles and Perspectives
Instead of only showcasing your product from a single angle, provide multiple images highlighting different perspectives, angles, or close-up details. This gives customers a comprehensive view of your product, enhancing their understanding and confidence in purchasing.
Lifestyle and Contextual Images
Besides product-only images, consider including lifestyle or contextual images that show your product being used or in a relevant setting. This helps customers visualize how the product fits into their lives and provides a better sense of scale, functionality, or style.
Infographics and Diagrams
If your product has complex features, components, or usage instructions, consider creating infographics or diagrams to explain these aspects visually. Clear and concise visuals can help customers quickly grasp important information, making your product more appealing and reducing potential confusion.
Consistent Image Style
Maintaining a consistent image style across your product listings can enhance your brand identity and make your products easily recognizable. Consider using similar lighting, props, or backgrounds to create a cohesive visual aesthetic that strengthens your brand’s presence on Amazon.
Image Zoom Functionality
Take advantage of Amazon’s image zoom feature by providing high-resolution images that allow customers to zoom in and examine the finer details of your product. This feature enables customers to have a closer look at textures, finishes, labels, or any intricate elements, boosting their confidence in the product’s quality.
360-Degree Product Views
Consider incorporating 360-degree product views or interactive image elements. This immersive experience allows customers to rotate the product virtually and examine it from all angles. It provides a more interactive and engaging experience, simulating the in-store examination and boosting customer confidence in their purchase decision. By implementing these additional best practices and technical specifications for Amazon images, you can enhance your product photo’s visual appeal, engagement, and overall effectiveness on Amazon.
Online selling platforms like Amazon have always been a blessing for us, especially for beginners who need help to afford a shop or own a website. You can start your business, grow your brand, be famous, and benefit from it. But it is essential to know about the technical specifications for Amazon images. Now your responsibility is to learn more and more about it. You can follow our provided guidelines to achieve your goal.
Frequently Asked questions
Proper image sizing ensures your products look their best and load quickly on Amazon's platform. It enhances customer experience, encourages engagement, and boosts sales.
Amazon supports JPEG (recommended for most products), PNG, GIF, and TIFF formats. JPEG is ideal for a balance between quality and file size, while TIFF retains high-quality data.
Amazon's guidelines discourage text, logos, watermarks, or marketing elements on product images. Keep the focus on the product itself for a clean and professional appearance.
Your product should occupy at least 85% of the image frame. The background should be pure white. Avoid additional frames, text overlays, or marketing elements.