As an e-commerce owner, fashion industry, studio owner, or individual – you know the success of an online business depends on many factors, and photo quality is one of the key parts. High-quality images give the audience a brick-and-mortar store-like shopping experience by showcasing detailed features, eliminating distractions, and building trust. However, not all photos are of the finest quality – some are blurry, lack of contrast, or out of focus.
That’s where photo editing comes in to create eye-catching and e-commerce-worthy photos, increasing the chances of grabbing customer attention and resulting in high conversions. In this article, we’ll highlight 9 key benefits of hiring a professional photo editing service for your e-commerce business. Let’s dive into it.
High-quality product images for an e-commerce store are important because they allow customers to inspect a product in detail virtually, give access to Zoom, build confidence in their purchase decision, and build trust with a clear view of key features. In 2024, BusinessDasher reported that high-quality product photos had a 94% higher conversion rate than low-quality photos. Other factors are:
- Bringing Tangibility to E-Commerce Photos: E-commerce photos are the closest thing that allows online shoppers to feel and touch products. Here, great e-commerce photos provide life to your products. For example, flat-lay chocolate photos with core ingredients give a good overall sense of the thing. Whereas a lifestyle image showcases your product in use or in context.
- Bring product features/details to light: You might notice that full product shots might not highlight the small details. But with a 360-degree product view ensure the small details are captured and shown to customers. So, pay attention to the fact that customers judge products within seconds based on image quality and attractive visuals.
- Build loyalty and trust: Building trust and loyalty in an online e-commerce marketplace is quite difficult; but not impossible. Consider good quality e-commerce photos as part of the brand experience that interacts with potential viewers and leaves a lasting impression.
- Make product details shareable & acknowledgeable: Great e-commerce product images make products visually appealing and easily digestible. It’s much easier to provide key product information through visual storytelling rather than a product description. Generally, customers look through the images first and emphasize them to buy and share with others.
- Support marketing efforts: Each photo type serves different purposes and fits with different marketing channels. Great photos fulfill your marketing goals and ensure potential customers have confidence in your brand.
High-quality images of products or services have the power to increase sales. From the fashion industry to shop owners, e-commerce companies, and photographers, high-resolution and natural-looking images are prioritized to build loyalty and trust among consumers.
Advantages of Hiring a Professional Photo Editing Service for E-commerce
The key advantages of hiring a professional photo editing service for e-commerce include professional product presentation, higher conversion rates, showcasing products in the best light, and so on. High-quality images grab potential consumers’ attention and encourage them to make instant buying decisions. Here, taking good photos is only to win half of the battle. E-commerce photo editing services help you to achieve the rest in a more effective way, such as:
Improved Product Presentation
One of the biggest benefits of outsourcing photo editing services for e-commerce is improving your product’s overall presentation, i.e., color correction, elimination of imperfections, creation of shadows and reflections, and so on. Amazon is a popular e-commerce platform for its high-quality product images, including zoom-in features, 360-degree views, lifestyle shots, infographics, and more.
When you hire professional retouchers from a reputed photo editing agency, ensure that your products look appealing and polished like those on Amazon, eBay, Alibaba, or others and customers can’t wait to Add to Cart instantly. For example, professionals remove any blemishes or scratches on your products and give them a brand-new outlook by adjusting lighting and contrast.
Consistency across all images
You might notice Apple’s Official Website, Sephora, or other brands. What do you experience? All prominent brands maintain a consistent visual style across their product images, ensuring uniformity in background, lighting, and editing. This consistency reinforces brand identity and professionalism. Hiring a professional photo editing service ensures consistency for your product image across your business site.
With better consistency, customers easily navigate your store, find, and purchase. Uploading high-quality product images builds visitors’ trust, and gives a smooth shopping experience. A photo editing service ensures all your product images are edited while maintaining brand style and standards, making your online store look more organized and professional.
Saving Time and Effort
As a business owner, you’ve lots of work piles to focus on. Editing images is a time-consuming and tedious task. Also, starting from scratch and becoming a photo editing software pro requires dedication and lots of time. By hiring professional photo editing services, you save time and focus on other work to increase business sales.
Plan to set up an in-house retouching? For this, finding professional photo editors and dealing with extra costs is challenging. So, working with the service – you get your own editors who dedicatedly work for you and cut costs. It’s a win-win opportunity for you to improve efficiency.
Cost-effective solution
Outsourcing photo editing services can be a cost-effective solution for your e-commerce business. You get more affordable options without investing in in-house employees, electrical expenses, and other costs in expensive equipment or photo editing software like Photoshop.
Hiring professional post-processing services gives you access to a skilled and dedicated team that fulfills your requirements and delivers on time. If you order bulk photo editing services, you get a discount rate from photo editing companies like GraphicAid, which is a big saver deal for your business in the long run.
Improved Search Engine Optimization
Another key benefit of hiring an e-commerce photo editing service is that it helps your business improve SEO (search engine optimization). Search engines like Google, Bing, and others use image optimization and customer experience as ranking factors. If your website contains high-quality photos, search engines will help you rank on the first page.
When a customer sees your brand on the first page, your business will get a good CTR, leading to more visibility for your e-commerce store. A professional photo editing service ensures that your images are correctly tagged and optimized for the web, improving SEO and saving you from the issues that happen from technical aspects.
Better Customer Service
Better sales conversion
Tiffany & Co. the renowned brand uses professional editing images to showcase their luxury jewelry, accessories, and gifts. Their high-quality images help customers visualize how the products will look in real life, leading to better sales and higher conversions.
Photo editing services provide you with high-resolution, polished, and zoomable product images with relevant backgrounds that directly influence purchasing decisions. But if the product images lack proper details, busy backgrounds, or unpleasant shadows, those are red flags and impact sales.
Improved Credibility and Reputation
E-commerce businesses use professionally edited images to showcase their luxury items, unique product lines, and service details. With high-quality visuals, you can reinforce your brand or service reputation as a premium brand. Also, high-quality photos on your official business website prove the product quality and attract the right customers who are ready to click the Add to Cart or Buy Now button promptly.
Customers prefer businesses that help them make shopping decisions and give them a realistic experience of touching or feeling products. By providing high-resolution images, brands like yours can and are willing to deliver what was promised to their targeted customers.
Reuse Images for Improved Efficiency
As you know, high-quality product images can be shared and reused in multiple marketing channels by changing the image background, combining it with others, and so on. For example, IKEA, the multinational conglomerate, professionally edited furniture, household goods, and other product images across multiple platforms, including websites, catalogs, and social media.
Reusing images ensures consistency, improves efficiency, and maintains brand consistency. Investing in high-quality visuals increases your sales and makes more profit with satisfied and repeat customers.
Frequently asked Questions About Photo Editing Services
How much does professional photo editing cost?
Professional photo editing costs can range from $0.30 to $7.99 or more depending on editing types, complexity level, and editing timeframe. For example, Color correction services start at $0.45 per image. Other editing levels are:
- Exposure correction: $0.45
- Color conversion: $5.50
- Color restoration $7.99
Contact us now or try our Free Trial for more pricing details.
How important are product photography and image editing in eCommerce?
In eCommerce product photography and image editing both are essential for several purposes, such as –
- High resolution & clear details: Product images should be high resolution to allow consumers to zoom in on details without pixelation.
- Multiple angles: Capturing images from different angles provides consumers with a realistic view of the product they buy in person.
- Consistent lighting: If you notice a lack of consistent lighting after a successful photoshoot, photo editing helps you to maintain consistent lighting across all products.
- Professional editing: After clicking several photos, image editing ensures there are no imperfections, brightness issues, or irrelevant backgrounds that make image e-commerce worthy.
- Reduces return rates: Accurate product images minimize the change in returns because customers get the exact product as they order, leading to better sales and conversions.
Product photography and image editing are both important in eCommerce, as they directly influence customer purchase decisions through high-quality, feature-rich product visuals.
What is the importance of image editing in business?
The importance of image editing in businesses is enhanced visual appeal, brand consistency, professional look, improved marketing effectiveness, showcasing product details, increased conversion rates, and so on.
What types of photos can benefit from photo editing?
Photo editing can benefit almost all types of photos, including product photography, portraits, candid shots, high-end fashion photography, professional headshots, portraits, event photos, and more.
How can photo editing improve my social media marketing efforts?
Photo editing improves your social media marketing efforts by making the product or service visually appealing, maintaining consistency with your brand identity, and leading to likes, shares, and potential customer interest.
Conclusion
As you noticed, there are numerous benefits to hiring a professional photo editing service for your e-commerce business. So, without more delay, invest in a renowned photo editing service to beat your competitors. Our team at GraphicAid serves top-notch fashion, e-commerce, real estate, and other sectors. Contact us today or by email, and we will assist you with all your queries. Our less than 24-hour turnaround time, affordable e-commerce photo editing services, and industry-grade editors improve your customer service and increase sales and profits.
