High-quality, clear, and compelling product photography can convert website visitors into buyers. From Nike footwear to Amazon stores, all highlight product features on a white, transparent, or solid-color background. But why do they do that?
The answer is boosting sales and conversion rates through better photos. Are you curious thinking: how you capture product photos that boost your eCommerce sales and attract more potential traffic?
Your search is over! In this article, we’ll offer you expert-suggested product photography tips, how to shoot at home, set up strategies, a lighting guide, and more.
Let’s get started!
Before heading to the importance of product photography for eCommerce, let’s understand what product photography is.
Product photography is a type of still-life or commercial photography whose ultimate goal is to promote and market your product. capture your good images for sale. From showcasing the product’s unique features to benefits, high-quality product images entice shoppers to purchase the products.
Below are some reasons why product photography is important for your business:
- Influences’ first impressions: 93% of shoppers admitted that visual appearance influences their purchasing decisions. Crisp and consistent product images give consumers product-related details that are crucial for online business.
- Build brand identity: Product photography is a long-term investment for your business that communicates with your audience showcasing quality, professionalism, innovation, and more.
- Promote customer trust: 22% of online sold items are returned due to “items look different from the photos”. Professional product photography expresses product features, actual colors, and gives consumers a physical store shopping experience.
- Compete with business rivals: You might think your product is 100% unique, but without high-quality photos, you can’t beat your business rivals. So to differentiate yourself and gain more audience product visuals are a must-have thing.
- Encourage sharing: High-quality product visuals encourage the audience to share different social media platforms like Instagram, Facebook, Twitter, and others.
Now that you’ve acknowledged the importance of product photography, it’s time to capture your own to promote your eCommerce business. Go through photography expert-suggested hacks in the next section!
Top 12 Product Photography Tips For Best Results
As per Statista, eCommerce’s share of total global retail sales is around 20.1%. To attract a larger audience and build your brand value, high-quality product visuals are a must-have. There are a lot of product photography hacks that new entrepreneurs can use to capture product photos and improve their sales, such as:
1. Understand your product & target audience
The most important factor of product photography is knowing your product features and benefits. After that, finalize your marketplace where you want to sell your product, i.e., eCommerce store, social media, or others. Another important factor is considering the target audience.
All these help you to choose the perfect background, props, and composition. So do your research to attract your target audience and highlight the best product visuals. Also, consider the audience’s lifestyle and interests to resonate with them. For example, do they prefer vibrant colors, a minimalist look, or a vintage feel?