Product images are the first thing customers see when deciding whether or not to purchase a product. You can have the best product in the world, but if the product image doesn’t grab attention, it won’t make customers stop and check out the items. A clear, well-lit, and professional image doesn’t just show your product; rather, it makes the products pop, builds customer trust and sparks interest within their minds.
However, professional product photography doesn’t always need a high-end setup. With basic arrangements, right lighting, attention to detail and product photography knowledge, you can capture scroll-stopping photos.
In this comprehensive blog, we’ll provide you with step-by-step guidelines, tips and best practices to help you level up your product photography skills. Let’s get started and stay until the very end.
- Product photography focuses on a product to represent its form, features, packaging, labeling, and more.
- High-quality product photography or commercial photography is used on different eCommerce platforms, social media, advertisements, and marketing materials to convert visitors into potential customers.
- It’s an art that pushes online shoppers to the sales funnel quickly.
- Its goal is to communicate the brand’s identity and the product’s unique value.
Types of product photography
Do you want to maintain a consistent look or mix them with each other; it’s important to understand the difference between each product photography type. Here, we’ve mentioned some that will help you capture the best one.
1. Individual Shots
A single or individual shot focuses on a single product in the frame. It also refers to a close-up shot showcasing a collection, highlighting a style of products, giving additional context, and upselling. These shots were mainly used as product pages featured images, hero images, banners, and catalogs. For example, Skullcandy’s product photos are shot on a white background with available product colors.
Benefits: It represents one product in all its glory: clean, crisp, and attention-worthy without any distraction.
How to shoot it: A professional eCommerce product photographer shot individual products by centering the objects with sharp focus and a strong lighting setup.